Tourism: Isn't It Too Big to Fail?

Updated: May 17

Tourism is the most comprehensive sector in the world with the different values it contains. If you follow a tourist’s blueprint, you’ll see that it affects hundreds of people’s way of life and thinking through its natural interaction.


This effect covers millions of people directly and indirectly. From an airplane technician’s dream house in mind to the day-care money of an IATA ticket operator’s mother. Or, from the grocery spending of a receptionist to the bank loan of a driver.


According to Statista’s report, the 2019 world tourism turnover is 1.48 trillion US Dollars.


Tourism: Isn't It Too Big to Fail?

Q - A: Isn’t that figure too big to fail from one face?

This is the shortest list of what we lost till Oct’20;

  • International tourist arrivals (overnight visitors) declined 70% in the first eight months of 2020 over the same period of last year,

  • International arrivals plunged 81% in July and 79% in August, traditionally the two busiest months of the year and the peak of the Northern Hemisphere summer season.

  • A drop of close to 70% for the whole of 2020.

Source: UNWTO


Q - B: What shall we do?


Business life doesn’t always have to be brutal. People were executed with one word of the Kings only a few hundred years ago, today the entire world stands up if a single person gets beaten. Life is up to change! So, tourism and its professionals also should.

“Business has to change the way it does business, or we will make no significant changes in the way we relate to the earth.” Dennis Weaver

Tourism will be pioneering these changes with no doubt both in the private and business lives. We talk to a client in Vietnam, chat with a friend in India, speak to a supplier in Croatia, follow a tourism influencer in the UK; we carry innovations across borders.


Today, we are entering not only a new year but also a new era. The frequencies will change how we behave, whom we admire, what we value, how and what we work for, and who we are in our reality. Knowledge takes the place of materiality.


“Tourism is a giant economy and too big to fail. Today, its salvation requires you to unite with your opponents and grow through wisdom.”


In the new age, unity will be more valuable, rather than self-work. Like humanity established cities, kingdoms, nations earlier, today we need to build healthy communities in our private and business environments.


The tourism sector will be in a more critical place in the new economic order. Would you get prepared?


If you ask “How?”, here is the to-do list for everyone;

  1. Support travel trade training in the sector on every scale,

  2. Develop your own personal and professional skills, force your team to get certified. In every subject! How many people in your office can use Excel efficiently?

  3. Learn new destinations,

  4. Meet new and fresh local business partners, grow your network.

  5. Call more colleagues and ask about their situation- our biggest asset is our humanity,

  6. Follow technology, use technology,

  7. Invest your money carefully.

Tourism is not just about traveling. It teaches us how small, magnificent and sincere the world is and how rich and lucky we are with all our differences in colours and cultures. And these notions are carried on to the future.

“Where there is unity there is always victory.”

Publilius Syrus

First short-hauls, then long-hauls; let the show begin in the second half. But this time the rules of the game are changing, get ready!

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