9 Critical Facts About B2B Marketing for Destinations

Updated: May 17

Marketing is not a simple process by any means and every industry requires a different approach. This is the reason, why I am going to share my nine critical facts to help B2B marketing strategies on the destinations after three decades at multi-corners in tourism.



1. Timing

Learning when to start promoting your destinations to the B2B market is going to be essential for success as we are still experiencing the backlash of the pandemic. Today’s decisions must contain long-term solutions.


2. Targeted efforts

The ability to focus your efforts on your target audience is going to be crucial if you want to see any conversions. Digital marketing, social media are the kings, but what is the ROI to your B2B efforts?


3. Using platforms

The learning of using the marketing platforms and virtual event strategies will help you to achieve better results by building rapport with your audience, but the selection of right tool is critical in terms of spending your time, money, effort.


4. Direct support

Engaging your audience with direct support to help them decide how to plan their vacations and destination is going to give you an edge over the competition. Are you able to reach the true buyers anytime this is required?


5. Return on investment

Your marketing efforts should always allow you to see the kind of ROI that makes the expenses worth your while. Breaking even is not good enough. Today, every single marketing activity should work for a real business development potential on the ground.


6. Follow up

The art of being able to follow up on any type of communication with your target audience is going to prove to be of paramount importance for your longevity. How to solve the follow-up capacity to see and track the results?


7. Unity inbound

Being able to unity inbound all product and service providers is going to be just as essential as any other aspect of the campaigns. What is your tool to unity local professionals?

Where there is unity there is always victory”. Publilius Syrus

8. Content design

Outstanding educational content design is essential in order to ensure that conversions are high and that your target audience is being trained with accuracy and convenience. This is an important but undervalued point if the business targets B2B audiences.


9. Business development tracking

Being able to track real business development is going to be extremely important for any destination strategy in the tourism industry. This is going to help the destinations establish what needs to be done in order to correct any issues that are causing the business to stop moving forward. The critical question is; how to measure the travel expectations and develop them with the inbound partners?


Final thoughts

These 9 critical facts are all equally relevant and they should be taken with the same level of commitment and dedication.


The good news is that digital learning technologies are growing fast. We all need to implement the right tools for the right jobs through our specific knowledge in the travel trade. Old-school days are over and adapting to the new world matters in our industry.

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